Keeping a property on the market during the busy holiday season may seem difficult for some home sellers. Those with young children, an extremely demanding holiday schedule, or those with visiting family members, could feel anxious about keeping their home sparkling clean and available for frequent showings.

However, having your home on the market can be a prime opportunity. There can be some real benefit for those home sellers who brave the seasonal carolers and keep their homes on the market during this highly festive albeit stressful time of year.

Not many realize that selling during the holidays can be just as profitable as selling during the spring, and it may even be a better time to feature your property. There tends to be fewer homes on the market during the holidays which means less competition. Less competition gives home sellers more opportunity to showcase their property. Home sellers can also take advantage of the holiday decorations which help to make homes look more cozy and inviting.

If you need to sell and are concerned about listing your home during the holidays, or if your home is already on the market and you are concerned about showings, your Coldwell Banker Residential Brokerage sales professional can  work with you to determine a schedule and marketing plan that is most beneficial to you.  Additionally your sales professional will ensure that your property is properly priced for the market. Don’t forget that while there may be fewer buyers in the market during the holidays, the buyers that are in the market are serious and driven to find their perfect home.

I would be glad to help you analyze comparables in your market, inventory levels and price points in the area that could impact your success. From all of us at Coldwell Banker Residential Brokerage, please have a joyous, safe, and festive season.