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My Brief Take on FourSquare


There is a nice little discussion/debate about a relatively new social media application/game called FourSquare. The discussion was sparked by an article by Janie Coffey on Agent Genius. I was invited into the discussion by Janie via some comments about the article on Twitter.  What follows is my brief response. I encourage you to read Janie’s article, her great explanation of FourSquare and the debate that ensued. I would love to hear/read YOUR comments here.

My AgentGenius Comments:
I am not super-techy or by any means an Agent Genius, but I will say this:  We often, as Realtors, take ourselves too seriously. FourSquare is just one way to get away from the seriousness and monotony of our lives. Secondly, as Dennis Crowley stated during his presentation at #ICNY, there are new uses of FourSquare available now and that are on the horizon. Via the use of API (and I profess to not fully understand API, etc., as I am a Realtor and not a software engineer), business owners will be able to know who is in their respective areas, how often and in what specific locations. This will have great application for all types of business owners. For example, a coffee shop looking to open up in a particular community will know when people go there, what time(s) and in what quantities. I think that’s valuable information. The bottom line is that if you don’t find it valuable, don’t use it.

FBRegarding social media (SM) as a whole, I don’t think it is mandatory to our business (you won’t necessarily go the way of the dinosaur, although some argue that you will). I believe, however, that since there are over 300,000,000 people on Facebook alone, additional folks on Twitter, LinkedIn, Posterous, Tumblr, etc., why would you want to be in places that your clients and potential customers ARE NOT? In other words, you should go where your prospects ARE and clearly they are going to the social media platforms in droves. Social media doesn’t REPLACE handwritten notes, phone calls, pop bys and the like, it is ANOTHER OPTION that a huge segment of the planet is using. Why run from it?

twitter-logoLastly, via FourSquare and Twitter, I have made relationships within the past 3 weeks that are life-changing. Keep in mind, I have no financial interest whatsoever in any of these platforms. I just believe that by completely dismissing something outright, especially if one has not tried it, that we are missing the boat. For me, the tool isn’t purely for financial game, but for personal well-being and growth as well. I’ve definitely had both of those as a result of these tools. Quite honestly, I’m shocked but so glad I met these folks and have FourSquare and Twitter to thank.

Please, please comment below. I’d like to hear YOUR take.

Now back to your regularly scheduled program.


  • We saw a real life example of FourSquare last week when we had dinner at J. Gilberts with Tara. Look at how well she is known by the staff/management which then translated into how well we were taken care of throughout that meal. FourSquare simply digitizes that real life example.

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